Source: Emcee Kerser Youtube
FOX LEAGUE has teamed up with Indigenous rapper and CEO of Bad Apples Music, BRIGGS, to create the channel’s new anthem for the 2017 NRL season, ‘Here’, featuring Caiti Baker.
The release coincides with the 2017 Indigenous Round, the signature track is a bold tune that celebrates the game of Rugby League. “FOX LEAGUE is a brand-new channel that’s young, fresh, and inclusive to all NRL fans.
In developing the signature theme tune, we were looking to collaborate with an artist that understood what we were trying to create; a track that reflected the values of the channel, and championed every aspect of the game.
“BRIGGS was the perfect choice. After a day in the recording studio at Uncanny Valley, he and his team emerged with a track that perfectly encapsulated the attitude of the new channel,” said FOX SPORTS’ Group Creative Director, Guy Sawrey-Cookson
“I created this track as the theme for the FOX LEAGUE channel – the song reflects the journey of the Indigenous players – who give so much excitement and leadership to the sport and community week in and week out, not just the specific Indigenous round,” said BRIGGS.
BRIGGS wrote the lyrics to the new title track and collaborated with vocalist Caiti Baker to record the song. “Here” will also be available in a new music video, directed and produced by the FOX SPORTS creative team. The cover artwork for the single was designed by Indigenous artist Reko Rennie.
You can download / stream the track here: https://Xelon.lnk.to/H-a9S
BRIGGS will also perform the song live at the Suncorp double-header as part of the NRL Indigenous Round on Saturday 13 May.
Rumba Apple Doesn’t Fall Far From The Tree
Bad Apples Music founder, Adam Briggs, is throwing his support behind his childhood football club with a sponsorship deal to support junior and netball football.
“The Rumbalara Football Netball Club encompasses so much more than a football netball club; it is so much bigger than sport,” Briggs said.
“To support the juniors, is a reflection of Bad Apples Music and my commitment to the young people of my community, I grew up at the club, I know what the club means to kids and to the community. The juniors are the backbone of the club. They are the future – the literal future.”
Adam Briggs is a Yorta-Yorta man who grew up in Shepparton. He’s a multi-disciplinary artist as a rapper, record label owner, comedy writer and actor from Shepparton.
Briggs established his own record label in 2015; Bad Apples Music, to genuinely nurture, develop and provide structure and opportunity for emerging and established Aboriginal and Torres Strait Islander artists. His most recent success includes being part of the Indigenous talent line-up nominated for awards at the 2017 Logies for his roles in Cleverman and Black Comedy, only shortly after winning the Australian Music Prize as one half of the newly formed duo A.B.Original.