Nike Australia announces Air Fear of God collection

Nike’s first collaborative project with Fear of God founder and creative director Jerry Lorenzo is highlighted by an court-ready basketball shoe, the Nike Air Fear of God 1. During the last few weeks, glimpses of the design — which incorporates a double-height Zoom Air heel unit — came through a preview of Lorenzo’s latest Fear of God offering and then appeared on the feet of NBA stars.

HO18_FOG_Assets_Primary_06

The rollout is tactical, all part of Lorenzo’s desire to focus on the emotional element of sport.

Tapping into a certain element of nostalgia and basketball’s most visceral aspects, Lorenzo wants to remind wearers of the power sport once had in defining style. Lorenzo recalls that growing up in the ‘80s and ‘90s, it was the pro athletes like Agassi and Jordan who influenced the way they wore street clothes.

Working with Leo Chang on the Air Fear of God footwear allowed Lorenzo to balance his aesthetic vision and performance aspiration. This collection reflects Nike’s belief in the power of innovation through collaboration.

Process is something Lorenzo says came from his athletic background in baseball and basketball. In sport, he found a foundation for how to go about life. The competitiveness that drove relative success on the field has been translated to his work as a designer.

The Nike Air Fear of God collection releases globally on December 15. Find out more here. Jerry Lorenzo’s portrait credit: © Samuel Trotter / NIKE.

Original Source: AllAussieHipHop.com

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Battle Force Returns This Sunday

Returning bigger than before, Nike and Foot Locker will host an action-packed Battle Force in Melbourne on Sunday 25 November, to celebrate the iconic sneaker, Air Force 1.

Combining basketball, music, street art and style, guests will witness some of the country’s top streetball athletes in action, celebrate hip-hop culture, experience an AF1 inspired art installation, create their own sneakers, customise a jersey and pick up the latest kicks at the Foot Locker House of Hoops Truck.

The Foot Locker House of Hoops Truck will be dropping a range of the hottest Nike sneakers on the day, sneakerheads get excited!

Battle Force will host the men’s and women’s Melbourne Streetball Madness Championship game, where the final teams, from 32 entrants, will go head-to-head in the ultimate basketball battle for a $25,000 cash prize.

MC Tkay Maidza and choreography queen Parris Goebel will attend, as well as guest DJs. In the week leading up to Battle Force, Tkay and Parris will raise up the next generation of female dancers and musicians at exclusive Nike Force is Female workshops in Melbourne.

Tkay will mentor aspiring female MCs at a once in a lifetime writing session and Parris will give 40 upcoming female dancers the opportunity to join her for an intimate choreography session, which will see two dancers secure a spot in her crew’s performance at Battle Force.

Battle Force entry is free, places are limited.
All ages can register via this LINK

You can catch the highlights from the day on @Footlocker_au
What: Battle Force, presented by Nike and Foot Locker
When: Sunday, 25 November 2018
Where: Stage One, Dockland Studios Melbourne, 62 – 64 Pearl River Road, Docklands
Time: From 11:45am – 6:30pm

#battleforcemel @nikesportswear

 

Original Source: AllAussieHipHop.com

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •