Get Your Music into NBA 2K20 with the UnitedMasters App

2K partners with industry legend Steve Stoute’s latest venture to curate and update soundtrack;

Kicks off international search to find “Next” Artists to be featured in NBA 2K20

2K has announced that NBA® 2K20, the next iteration of the top-rated and top-selling NBA video game simulation series of the past 18 years*, is launching their most expansive soundtrack to date with 50 tracks from artists such as Drake, Meek Mill, Billie Eilish, Post Malone and the late Nipsey Hussle.

All of the songs have been chosen by 2K and validated by UnitedMasters, the new industry alternative for independent artists, founded by the legendary music entrepreneur and businessman, Steve Stoute. Additional songs will be dynamically added throughout the year across genres, spanning hip-hop, R&B, electronic, pop and rock. Fans can experience the soundtrack beginning today on Spotify by visiting https://2kgam.es/2xXSZXK.

Alongside the new soundtrack, 2K and UnitedMasters are kicking off a global search[i] to discover the hottest new artists and tracks to be added to the game. From August 1st until September 15th, artists can submit their track using the new UnitedMasters app and it will be evaluated by Steve Stoute, 2K and star-studded celebrity judging panel. The 10 best tracks will be chosen and added to the soundtrack in a later update.

NBA 2K has become a centrepiece of culture and sports for the gaming community, with the soundtrack playing a significant role in its success,” said Steve Stoute, Founder and CEO of Translation and United Masters. “Artists can now get discovered and launch their careers by having a song featured. UnitedMasters will open that opportunity to independent artists and help curate the next generation of talent. This year’s soundtrack will be updated constantly with new exciting music from the next generation rising stars to give you something you never heard before.”

“Music is at the core of the NBA 2K experience, and each year, we work hard to deliver a soundtrack that reflects basketball culture and inspires 2K players,” said Alfie Brody, Vice President of Marketing for NBA 2K. “We wanted NBA 2K20 to showcase the best of the next generation of up-and-coming artists, and our global search with UnitedMasters gives these musicians a platform to reach the 2K community.”

The full tracklist for this year’s soundtrack was revealed this weekend at ComplexCon Chicago. At the show, 2K hosted a panel discussing the intersection of hoops, tech, fashion and music. Steve Stoute, along with Paul Rivera, Karl-Anthony Towns, Don C, and NLE Choppa for an insightful conversation on culture and the role that 2K plays.

Source: AllAussieHipHop.com

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Post Malone Announces Special Guests For Upcoming Australian Tour

Post Malone Will Be Joined By Special Guests Jaden Smith & Tyla Yaweh Tour Kicks Off Later This Month!

In less than one month’s time American megastar, POST MALONE will commence his whopping big 10-date Australian arena tour, starting off at Perth’s RAC Arena on Friday, April 26 before making his way to Adelaide’s AEC Arena, followed by three nights at Melbourne’s Rod Laver Arena, two shows at Brisbane Entertainment Centre and three final performances at Sydney’s Qudos Bank Arena on May 7, 8 and 9.

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In preparation, our dearly beloved “Posty”, the Grammy nominated, history-making, multi-platinum selling superstar, has today confirmed that JADEN SMITH and TYLA YAWEH will join him across all Australian tour dates – taking the excitement levels of fans right across the country up a notch, or two.

Final tickets for all shows are on sale now.
For complete tour, ticket and VIP Experience information, visit: livenation.com.au

Last spotted ringing up customers groceries at Woolies in Melbourne just last month, fashion icon, talented actor and musician, JADEN SMITH, returns down under to join Post Malone on his Australian tour dates. Making his big screen acting debut in “The Pursuit of Happyness” in 2006 starring opposite his father, Smith’s performance won him an MTV Movie Award in 2007 for “Breakthrough Performance” and gathered universal acclaim for his nuanced and heartwarming performance. In November 2017, Smith released his album “SYRE” via his own MSFTS Music/Roc Nation label. The album debuted in the Top 10 on Billboard’s Rap Chart, Hip Hop / R&B Chart and as #23 on the Billboard 200 and recently surpassed 100 million streams on Spotify worldwide. Smith was named one of TIME’s ‘Top 30 Influential Teens’ of 2017 and one of Pandora’s Artists to Watch of 2018. Smith dropped his album “Cool Tapes Vol. 2” in November 2014 exclusively on his app; Jaden Experience.

The app is the first to be released in a new platform that allows artists to distribute their music directly to their fans creating an album-like experience through a dedicated platform. Next up Smith will release his latest album ERYS in the top of Q2. Serving as the face of Louis Vuitton’s Spring/Summer 2016 collection, Smith’s greatest endeavor has been his own clothing/lifestyle brand, MSFTSrep. Smith is a passionate advocate for a cleaner world and has been honored for his leadership and action on environmental issues, which includes cofounding ‘JUST Water’, the most environmentally conscious, commercially sold water bottle.

With a rockstar attitude and a creative wingspan that encompasses pop, rap and R&B, TYLA YAWEH has rocketed to ubiquity in a relatively short period of time, bringing his diverse spate of tracks to life with Post Malone while on tour with him across the UK and USA. His debut project “Heart Full of Rage”, released February 2019, was the culmination of bottling up emotions while on the road and capturing those sentiments on a 10-track collection of songs that are introspective and insightful, matched by a club-ready sound. His recent success may be a blur, but it’s been a gradual ascent for Yaweh. Growing up in Florida, his family life exposed him to everything from church music to area rappers like Lil Boosie and Trick Daddy. He began performing at only 14 years of age and after his first track ‘Alone’ took flight on a file-sharing site “Hulkshare” Yaweh was tasting the beginnings of where is career might be headed. After moving to California on a dollar and a dream, nineteen year old Yaweh caught the attention of managers Tes Siyoum and Bobby Greenleaf, as well as Post Malone’s manager Dre London, setting his career on a slingshot path ever since.

Post Malone stirs hip-hop, R&B, and alternative into his own sonic “sauce” that’s both intoxicating and invigorating. His recipe has yielded massive success so far. The Dallas native grew up listening to his dad’s Metallica, Johnny Cash, UGK, and The Notorious B.I.G. records before trading his Guitar Hero controller for an electric guitar at eleven-years-old. After releasing his first mixtape as a recent high school graduate, he packed up and headed west to Los Angeles.

Then came “White Iverson”. The response proved overwhelming and before he knew it, the budding star had Wiz Khalifa and Mac Miller tweeting him, Complex, Noisey, The Fader, and Hypebeast singing his praises, 14 incendiary SXSW performances under his belt, and major labels knocking at his door. His uncanny ability to cook up a 21st century “sauce” of genres transformed the multi-platinum Dallas, TX maverick into the “#1 Debut Hip-Hop Artist of 2016,” following the release of his RIAA double-platinum certified full-length debut album, “Stoney”.

His sophomore release “beerbongs & bentleys” arrived in early 2018 and broke Spotify’s streaming records, clocking up more than 78.7 million streams on its release day – crushing the previous mark set by Drake’s “More Life” with a comparable 61.3 million hits – and consequently set fire to chart records everywhere, including one held by The Beatles since 1964. With “beerbongs & bentleys” string of bonafide hits including ‘Psycho’ and ‘Rockstar’, the latter of which hit No.1 on the ARIA Singles Chart, went four-times platinum and accumulated over 1 billion streams on Spotify.

Posty has captivated and totally infatuated Australian fans, proven further by the overwhelming response for tickets and the five additional tour dates added shortly after initially going on sale – this is set to be one of the biggest hip-hop tours of 2019 and one not to be missed!

Post Malone Australia 2019
RAC Arena, Perth
Friday April 26

AEC Arena, Adelaide
Sunday April 28

Rod Laver Arena, Melbourne
Tuesday April 30
Wednesday May 1
Thursday May 2

Brisbane Entertainment Centre
Saturday May 4
Sunday May 5

Qudos Bank Arena, Sydney
Tuesday May 7
Wednesday May 8
Thursday May 9

Final Tickets For All Shows Are On Sale Now

Source: AllAussieHipHop.com

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